Our Story | Bull's-Eye

OUR
STORY
BORN
AND
RAISED
IN THE
USA
BULL’S-EYE BBQ SAUCE HAS BEEN TAKING BARBECUES TO THE NEXT LEVEL SINCE 1985.

NOTHING BUT THE REAL DEAL, BULL’S-EYE SAUCES ARE FULL-BODIED, SMOKEY, AND PACKED FULL OF FLAVOUR.

CRAFTED BY AND FOR PEOPLE WITH A PASSION FOR MEAT AND BOLD FLAVOURS, THERE IS NOTHING BULL’S-EYE CANNOT HANDLE. FROM BRISKET TO WINGS, OR RIBS TO RIBEYE, BULL’S-EYE’S GOT YOU COVERED.
FOR US,
BARBECUE
IS MORE THAN JUST
DELICIOUS
IT'S IN
OUR BLOOD
IT’S A SINGLE WORD WITH A THOUSAND MEANINGS. IT’S FIRE IN THE PITS AND FIRE IN YOUR BELLY.

IT’S BACKYARD BRODEOS, REUNIONS WITH FRIENDS IN THE GREAT OUTDOORS, OR TRAVELLING THOUSANDS OF MILES TO COOK FOR, WITH AND AGAINST THE COUNTRY’S FINEST AT THE BEST BBQ FESTIVALS AND COMPETITIONS IN THE WORLD.
IN THE USA'S BBQ BELT
UNRIVALLED
PITMASTERY
AND A FIERCE PRIDE IN LOCAL STYLES RULE: DRY OR WET RIBS? CHOPPED OR PULLED PORK? WOOD SMOKE OR GAS? EASTERN STYLE CRACKLIN’, OR LEXINGTON STYLE “OUTSIDE BROWN”? SERVED WITH SLAW, FRIES, HASH - OR ON NACHOS, THE MEMPHIS WAY?
THAT'S WHY YOU'LL FIND
LEGENDARY FLAVOURS
OF
AMERICAN BBQ SAUCE
IN THE
BULL'S-EYE
FAMILY
FROM TENNESSEE’S SWEET WHISKEY, TO THE BOLD, SPICY KICK OF TEXAS HOT.

WHEN YOU’VE WAITED EIGHT HOURS TO GET THAT PULLED PORK PERFECTLY TENDER, YOU DON’T WANT TO PUT ANY OLD SAUCE ON IT. YOU WANT WHAT’S RIGHT.
SO THROW OUT THOSE
FANCY FIFTEEN-STEP RECIPES,

GATHER YOUR PEOPLE
AND
GET THAT GRILL ON
TRUST YOUR NOSE,
USE YOUR HANDS.
KEEP THE FIRES BURNING.
COOK LOW & SLOW.
COOK LONG INTO
THE EVENING.
COOK WITH FRIENDS OLD & NEW.
COOK TRUE TO YOU.

COOK STRONG.
KEEP THE FIRES BURNING.
COOK LOW & SLOW.
COOK LONG INTO
THE EVENING.
COOK WITH FRIENDS OLD & NEW.
COOK TRUE TO YOU.

COOK STRONG.