Our Story | Bull's-Eye

BULL’S-EYE BBQ SAUCE HAS BEEN TAKING BARBECUES TO THE NEXT LEVEL SINCE 1985.

NOTHING BUT THE REAL DEAL, BULL’S-EYE SAUCES ARE FULL-BODIED, SMOKEY, AND PACKED FULL OF FLAVOUR.

CRAFTED BY AND FOR PEOPLE WITH A PASSION FOR MEAT AND BOLD FLAVOURS, THERE IS NOTHING BULL’S-EYE CANNOT HANDLE. FROM BRISKET TO WINGS, OR RIBS TO RIBEYE, BULL’S-EYE’S GOT YOU COVERED.

IT’S A SINGLE WORD WITH A THOUSAND MEANINGS. IT’S FIRE IN THE PITS AND FIRE IN YOUR BELLY.

IT’S BACKYARD BRODEOS, REUNIONS WITH FRIENDS IN THE GREAT OUTDOORS, OR TRAVELLING THOUSANDS OF MILES TO COOK FOR, WITH AND AGAINST THE COUNTRY’S FINEST AT THE BEST BBQ FESTIVALS AND COMPETITIONS IN THE WORLD.

AND A FIERCE PRIDE IN LOCAL STYLES RULE: DRY OR WET RIBS? CHOPPED OR PULLED PORK? WOOD SMOKE OR GAS? EASTERN STYLE CRACKLIN’, OR LEXINGTON STYLE “OUTSIDE BROWN”? SERVED WITH SLAW, FRIES, HASH - OR ON NACHOS, THE MEMPHIS WAY?

FROM TENNESSEE’S SWEET WHISKEY, TO THE BOLD, SPICY KICK OF TEXAS HOT.

WHEN YOU’VE WAITED EIGHT HOURS TO GET THAT PULLED PORK PERFECTLY TENDER, YOU DON’T WANT TO PUT ANY OLD SAUCE ON IT. YOU WANT WHAT’S RIGHT.